MIKEBILDEN.COM
CREATIVE PORTFOLIO
Here is a cross section of my portfolio. My background includes everything from copywriting, website design, digital marketing strategy, content development, art direction for ad campaigns large and small, and more!
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SOCIAL MEDIA
SOCIAL MEDIA CONTENT POSTS
CREATIVE THAT IS MEMORABLE
SOCIAL MEDIA CELEBRATION POSTS
Social Media Creative | GIF and Video
Messaging and video developed for online.mnsu.edu at Minnesota State University, Mankato Online.
Video Creation
Video creation for promoting products, services, programs and other initiatives.
All Videos
COPY AND MESSAGING
Campaign/s: Automated Nurture Campaign messaging | Messaging and ad copy for digital ads (Google, LinkedIn, other).
Audiences: Prospective learners within a geographic region local to Edina, MN, or Mankato, MN, or national depending on the campaign.
WEBPAGE | LANDING PAGE | WEBSITE
CREATIVE DESIGN & STRATEGY
UW River Falls Adult Degree Completion Program
Minnesota State University, Mankato ONLINE
ONLINE DIGITAL ADS
Campaign: Online Lead Generation
Audience: Prospective clients within a geographic area and demographic
Goal: Conversion to students
MNSU Billboard Campaign Fall 2023
Campaign: The billboard campaign focused on the 100% Online program as part of a larger institutional marketing strategy.
Audience: Adult learners who frequent high traffic areas within a geographic boundary around the Edina, MN, campus.
Goal: To drive inquiries to the 100% Online programs, both undergraduate and graduate programs.
UW River Falls Adult Degree Completion Program Billboard Campaign Spring 2020
Campaign: The billboard campaign was developed in response to the COVID19 crisis which caused an increase in remote work.
Audience: Adult learners who needed to complete a bachelor's degree, transiting Hwy 94 in Hudson, WI.
Goal: To drive inquiries to the degree completion program.