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CREATIVE PORTFOLIO

Here is a cross section of my portfolio. My background includes everything from copywriting, website design, digital marketing strategy, content development, art direction for ad campaigns large and small, and more!

Creative Portfolio: Text
Image by Steinar Engeland
Image by Zhen Hu
Creative Portfolio: Clients

SOCIAL MEDIA

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Meanwhile in the ‘90’s..Just Sitting Around Waiting for Online Learning to be Invented.jpg
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SOCIAL MEDIA CONTENT POSTS

CREATIVE THAT IS MEMORABLE

SOCIAL MEDIA CELEBRATION POSTS

Creative Portfolio: Projects

Social Media Creative | GIF and Video

Messaging and video developed for online.mnsu.edu at Minnesota State University, Mankato Online.

Creative Portfolio: Video
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Creative Portfolio: Image
All Videos

All Videos

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Creative Portfolio: Video Player
Creative Portfolio: Text

COPY AND MESSAGING

Campaign/s: Automated Nurture Campaign messaging | Messaging and ad copy for digital ads (Google, LinkedIn, other). 
Audiences: Prospective learners within a geographic region local to Edina, MN, or Mankato, MN, or national depending on the campaign.

Creative Portfolio: Pro Gallery
Creative Portfolio: Projects

WEBPAGE | LANDING PAGE | WEBSITE
CREATIVE DESIGN & STRATEGY 

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UW River Falls Adult Degree Completion Program

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Minnesota State University, Mankato ONLINE

Creative Portfolio: Projects

ONLINE DIGITAL ADS

Campaign: Online Lead Generation

Audience: Prospective clients within a geographic area and demographic

Goal: Conversion to students

Digital social media
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MNSU Billboard Campaign Fall 2023

Campaign: The billboard campaign focused on the 100% Online program as part of a larger institutional marketing strategy.

Audience: Adult learners who frequent high traffic areas within a geographic boundary around the Edina, MN, campus.

Goal: To drive inquiries to the 100% Online programs, both undergraduate and graduate programs.

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UW River Falls Adult Degree Completion Program Billboard Campaign Spring 2020

Campaign: The billboard campaign was developed in response to the COVID19 crisis which caused an increase in remote work.

Audience: Adult learners who needed to complete a bachelor's degree, transiting Hwy 94 in Hudson, WI.

Goal: To drive inquiries to the degree completion program.

Creative Portfolio: Projects
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